SEO – What Is It?

SEO is a series of techniques and modifications to a website that make the site look attractive to a search engine crawler or spider (see below). A website can and should be tuned, or optimized, so that a search-engine-crawler understands how the site is structured and what the nature of the website content is.

For example, if you sell horse riding gear the keyword ‘saddle’ would be critically import but the keyword ‘hoof’ would probably not be important. The crawler needs to be told which words are important even though saddles and a hoof both relate to horses. You sell and make a profit with saddles, a hoof is critically important but only to the horse and he’s not trying to make a sale.

What is a Search Engine Crawler or Spider?

A crawler or spider is a program that visits billions of websites (it crawls-all-over them) to understand the nature of the content within a website. It stores this information (or ‘indexes’ the information) about the website and presents its findings to a person searching the web using certain keywords. Keywords are words that are key in terms of their importance to the search being performed.

We’d be glad to help with optimizing your site – just give us a call and let us know what’s on your mind.